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Archive for July 18th, 2010

Whether launching a new business, product or service or revitalizing an existing one, branding and identity has to be an intrinsic part of your business plan. An investment in branding and corporate identity contributes to better customer recognition, more sales and increased profitability for companies. Use of effective identity and branding strategy can be a powerful enduring marketing tool both for small and large companies. They are essential in standing out in an increasingly crowded and competitive market. Proper implementation and deployment of these can powerfully impact the strategic advantage of a company. A dynamic brand that is flexible enough to display products and services in different applications delivers a strong brand identity capable of serving as the backbone of successful marketing campaigns. A branding consultant who understands your business objectives and identifies your strategic target markets is one able to deliver a powerful corporate identity brand for your business. The branding corporate identity Leeds business is a invaluable service for the discerning customer.

With a trademark that can be dated back to 1731 as the bricks of Antiche Fornaci Giorgi illustrates by example, a corporate brand can be a mark that lasts generations. The distinctive brand of Lyles Golden Syrup named the oldest brand in Britain since 1885 has been almost unchanged through the years. This mark, and the one that Bass Brewery claims is the worlds first brand, demonstrate the lasting presence of successful branding in the United Kingdom. These early branded products illustrate this facility was utilized long before the age of mass marketing to increase the consumer familiarity with identifiable products. The United Kingdom has thus been a market for brand identification that goes back centuries. Today, every company, whether of medium size, large or small, needs to have a brand marketing strategy, be it a corporate branding or subranding strategy or a combination thereof. Developing a strong image helps customers build a perception of your product or service.

Logos and other forms of trademarks be they emblems, symbols, monograms or other graphic devices are symbols for a brand. With the expansion of choice in a world where we are rich in information and yet stressed by time. Customers rely more on symbolic attributes to distinguish a company and its services or products from others. Hence, brand valuation has entered marketing discourse to influence brand management. A brand can outstrip the value of physical assets. As Nike and McDonald reveal shapes can be a powerful brand vehicle; while Home Depot and UPS branding demonstrates how color can shape perceptions and be used for instant recognition. The Industry sector and target demographics can be a guide for the selection of the colour and shape selections for a particular company or product. A quality branding company will help its clients develop the most powerful marketing tools to grow the market for the company and its products and services.

Corporate identity is not the same as brand identity which is not the same as brand image. When looking to commence your branding project, this should be kept in mind. The visual image associated with company presence is its corporate identity . The core brand value of a company will not change with any visual identity changes.

The brand value is embedded in the personality of the brand or what it stands for. Visual changes do not change brand image which is something intrinsic and more comprehensive. Graphic and design changes do not always change consumer perceptions of quality, service, and the intangible associated values people associate with the brand name. The standing of the brand can be altered with corporate identity changes accompanied by widespread changes in organizational cultural presentation, product quality and or service standards. Consumers who experience an improved or different experience from these changes, can over the long term have a positive or different impression of the brand image. Brand identity is the totality of the promise the a company makes to consumers. This can mean the values that the brand possesses, its features, benefits, performance, quality and support services. Brand identity is the totality of what the company wants the brand to be seen to be. Brand image, on the other hand, is the totality of consumer perceptions of the brand, which may or may not coincide with brand identity. In the marketplace this perception has great importance.

The overall business strategy of the company that drives its brand creation determiners the implementation of the brand and its management over the duration. Brand experience is the totality of the brand identity implemented in the different ways it is used by the company to market itself and its products and services. Branding and identity gives the brand positioning in the market. A successful brand is one that is synonymous with all the qualities a company wishes to project.

To ensure you project the right message to the right people get your corporate branding company leeds looked at by the experts over at an agency called england, award winning since 1994 and experts in corporate branding company leeds

When you see a famous logo you know it. There’s a simplicity of design to it, it is clear and eye catching and attractive. These logos make you remember a company and a product the moment you see them.

It seems like a logo is just a simple thing, so how hard can they be to come up with? Surprisingly, it’s quite hard to establish a logo in the public perception. It generally takes years of effort and millions of dollars to get the public to recognize and associate a logo correctly.

There are many many products and brands out there. Only a few of these really stand out and are memorable. When you have a famous logo, it’s immediately recognizable and doesn’t rely on language or region for recognition.

Think of a Pepsi bottle or can. That red and blue ball is instantly recognizable by people all over the world, even if the word is printed in a different language.

Ideally you can identify a logo without having to see the name of the company or product. A well branded and successful logo has this level of recognition.

When a logo is designed, a great deal of planning goes into this. Logos are planned to precisely reflect the name of the brand and the nature of the company. It should resonate with customers of all age groups.

In fact, companies pay professionals to design these logos for them – logo design alone costs thousands of dollars. A catchy logo that is likely to be a success will usually use a stylish font and vibrant colors.

Famous logos have high visual impact. They have a feel of the qualities of the product, and also somehow reflect the corporate philosophy.

This author additionally regularly blogs regarding topics including decorative throw pillows and maternity pillows.

In GPS fleet tracking we hear a lot of stories about how GPS tracking has increased productivity and reduced fuel consumption; however, many companies are still unconvinced about the benefits of a fleet tracking system.

We recently did a demonstration for just such a company. A U.S based bottling company who had over 100 delivery trucks was skeptical but they allowed us to show them the benefits of our GPS Fleet Tracking system.

Like many companies this bottling company appreciates their drivers. One of their drivers was so reliable he had been with the company nearly 30 years (we’ll call him Tom). So, why would a company put GPS on the trucks of drivers they trusted? Because-like many companies they have been hit hard by the rising fuel costs and downward spiral of the economy.

In today’s economy, business owners have to be extra cautious of every dollar spent. Not just on fuel but on any other ways they can cut costs. Businesses would much rather find ways to cut costs than to resort to layoffs. And so, our GPS tracking system made it’s way onto the truck of a 30 year veteran driver who knew full well that it was being installed.

After a few weeks of testing out our system, the bottling company noticed some very interesting things happening with some of their drivers. One route that caught their attention specifically was Tom’s. Tom always drove the correct route with no problems; however, prior to starting his route each day, his truck would veer off course by 30 miles. He would then stop at this spot and then head back to where his route was supposed to start. Management tried to figure out why Tom would do such a thing knowing that the GPS system was in his truck. They assumed that there must be some kind of problem with the system itself.

Several days later, Tom’s truck was still showing off route each day by 60 miles, so they decided to ask him about it. “Tom, our new GPS System is showing your route 60 miles off course each day. Do you know why?” Tom answered, “Well yes, every morning for the past 30 years I’ve had a biscuit with my buddy’s before I start work.”

After learning this truth, management did a little math. 30 miles both ways for 5 days a week, that’s 300 miles per week. With fuel at nearly $3.50 a gallon that adds up to a lot of cash over 30 years. Then his hourly wage was added in at $25 per hour. All this calculated to a near million dollars over the course of 30 years, at that price, we hope that was a real tasty biscuit

To see how your organization can save a lot of money by having GPS Fleet Tracking, please CLICK HERE Free reprint avaialable from: Bottling Company Could Have Saved $1,000,000 If They Would Have Had Fleet GPS Tracking!.