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Over the past 2 years the economy has been a seesaw. Sometimes it is up, sometimes it is down. Companies all over have been hurting, and the small business has been taking the brunt of the blow. So far this year, I would say that about seventy five percent of the people have come to me for consulting own or operate a small business that has been put on its knees because of the econmy.

The answer for most businesses is simple; get you staff marketing and sales training. The reason I say most is because some businesses are just meant to go under. Just like the circle of life, things start and end for each company. However, for those businesses that are just taking a hard hit, sales and marketing training is what will put them back on track. Sales and marketing training for my staff is what saved my business.

A lot of people seem to have forgotten the economic crisis of the 1980s. What did successful companies do then? Did they just sit around and wait it out? Did they just get lucky and survive? No! They were aggressive and took steps to ensure that their business was armed with staff that had information about how to sell something and how marketing could help both bring in new leads and help sell product.

Sales and marketing training increased my business by 25% in 2009. How many other small businesses can say that they saw an increase in their business? Only the smart ones, which seems to be very rare these days. People just do not make an effort to try and find a answer to their problems.

At this point I know what you are going to say “I have no money to spend on sales and marketing training, what am I supposed to do?”. And I am going to give you the same answer I give my clients, which is “sales and marketing training does not have to be expensive. You can just buy a few marketing books and a few books on sales and be a step ahead of you competition.”

Sales and marketing training does not mean that you call a marketing speaker to come train you entire staff on location. It also does not mean that your sales and marketing teams need to attend a special seminar that cost a lot of money. You can train your staff just by having them read a few books. After people have read a few of the top sales and marketing books they will have more knowledge then your competition down the street, and after they see the success they have had just by applying a few common principles they will continue to expand their knowledge on the subject.

Think about it for a few minutes. Just by having your staff read a few books, you will increase your sales. Marketing books like Cunningly Clever Marketing are a very good place to have them start. Books on sales like Cunningly Clever Selling are a good place to have people begin. You will watch your sales sky rocket and your marketing sharpen as your business team becomes more educated about sales and marketing. It does not matter if your company sells ocala golf homes or vacuums, the training will make things happen!

So to turn your business around in 2010, all it takes is a few marketing and sales books and some time spent reading. Have your staff get a few marketing books, a few books on sales, and have them rotate around the office. In no time you will see results and you will be able to say, “Marketing and sales training saved my business!” and you can make sure that the next time the world is in a economic slowdown, that you are armed and prepared for success.

Travis James is a successful business owner and has sold 10 businesses before the age of 40. He now specializes in business consulting and marketing information for small businesses and marketing companies. Travis can usually be found at many marketing conventions and does require a fee to be a marketing expert speaker at conventions.