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When you see a famous logo you know it. There’s a simplicity of design to it, it is clear and eye catching and attractive. These logos make you remember a company and a product the moment you see them.

It seems like a logo is just a simple thing, so how hard can they be to come up with? Surprisingly, it’s quite hard to establish a logo in the public perception. It generally takes years of effort and millions of dollars to get the public to recognize and associate a logo correctly.

There are many many products and brands out there. Only a few of these really stand out and are memorable. When you have a famous logo, it’s immediately recognizable and doesn’t rely on language or region for recognition.

Think of a Pepsi bottle or can. That red and blue ball is instantly recognizable by people all over the world, even if the word is printed in a different language.

Ideally you can identify a logo without having to see the name of the company or product. A well branded and successful logo has this level of recognition.

When a logo is designed, a great deal of planning goes into this. Logos are planned to precisely reflect the name of the brand and the nature of the company. It should resonate with customers of all age groups.

In fact, companies pay professionals to design these logos for them – logo design alone costs thousands of dollars. A catchy logo that is likely to be a success will usually use a stylish font and vibrant colors.

Famous logos have high visual impact. They have a feel of the qualities of the product, and also somehow reflect the corporate philosophy.

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