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When my cousin and I began our new endeavor of opening up a chain of retail-clothing stores, we delegated all tasks evenly. My cousin’s job was to handle interior designing and store presentation as well as to take care of sales while my tasks were to handle all advertising, merchandise purchasing, and inventory distribution.

Throughout the years, the most difficult among all of my tasks was, undoubtedly, the lack of ability to properly service our stores with company inventory in a timely, orderly fashion. I would like to discuss this matter.

A network of chain stores must always function as one unit. This means that all of the stores in the network must be supplied with the same inventory and must also advertise the same sales and discounts in order to ensure that customers can take advantage of them no matter what their location is.

In order for this chain store unity to take place, our warehouse needed a service provider who would be able to package our inventory and ship the required amounts precisely at the right time.

This would be the most ideal set up for the business. All stores would be offering the same merchandise, sales, and discounts at the same time. However, creating such a set-up proved to be much more difficult than expected.

What normally took place was that our warehouse distribution functioned on a supply and demand basis. As the supply for a particular item went up, the warehouse would ship more merchandise. We were never able to get enough distribution power to ship our inventory out to all stores together, and therefore our stores were never in sync with each other.

This lead to numerous accusations of false advertising because corporate would advertise a sale or discount on certain items, while stores would not be able to provide for them because of lack of inventory.

When we finally found a pick and pack service that was ready to answer our calling, our sales began to soar sky high because no store has gone without being serviced on time, and our stores are able to function as one.

Bella C. Fletcher is a business developer with over twenty five years of experience in distribution services. For more information regarding the advantage of using pick and pack services in order to create a solid and unified business, view the Bergen Shippers website online. Bella is an SEO specialist working with SEO services company ClickResponse.

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