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World Engines

EcoCAR Challenge Committee Selects Greenough Communications as Agency of Record

Boston, MA (PRWEB) January 22, 2009

Greenough Communications (http://www.greenoughcom.com), a leading independent public relations firm with offices in Boston and Silicon Valley, has been named agency of record for EcoCAR: The NeXt Challenge. Sponsored by the U.S. Department of Energy (DOE), General Motors (GM) and more than 15 other contributors, EcoCAR is an elite vehicle engineering competition that challenges seventeen universities across the U.S. and Canada to redesign and reengineer the 2009 Saturn VUE to minimize energy consumption and reduce emissions.

For the three-year competition (2008-2011), students will use a real-world engineering process modeled after GM’s Global Vehicle Development Process (GVDP) to reengineer a 2009 Saturn VUE. Greenough will use traditional media, social media and events to create awareness of how the competition, its sponsors and its participants can influence the energy and carbon emissions agenda. Additional sponsors include: The Government of Canada, dSPACE, National Instruments, The MathWorks, Freescale Semiconductor, The National Science Foundation, MotoTron Corporation, among others.

Media Contact

Sarah Ellis

Greenough Communications

617-275-6545

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Champion Spark Plugs

Wyse Advertising Joins Moen’s Agency Partner Roster

Cleveland, OH (PRWEB) March 12, 2006

After a competitive review process, Moen, Incorporated has selected Wyse Advertising, Inc., to handle marketing communication responsibilities for several of the preeminent faucet maker’s brands and channel-specific initiatives.

Wyse will serve as agency-of-record for the luxury ShowHouse™ by Moen and Moen Commercial brands. In addition, Wyse has been added to the agency roster for the Moen brand, supporting channel-specific communication efforts.

Financial terms of the agreement were not disclosed.

“In addition to their channel marketing expertise, Wyse’s strategic brand development experience and demonstrated creative excellence for other leader brands, is what convinced us to select them,” said Maureen Wenmoth, Vice President, Marketing Services & Brand Development. “Their approach to developing impactful solutions for clients with similar marketing challenges also influenced our decision to hire Wyse,” Wenmoth added.

“We are thrilled to be partnering with a recognized leader brand like Moen and we look forward to helping them achieve their growth objectives in these target segments and in key channels of distribution moving forward” said Dave Jankowski, Senior Vice President, Director of Account Management at Wyse.

Moen Incorporated is the #1 brand of faucet in North America. In addition to stylish and affordable faucets, Moen also offers residential and commercial sinks and a full range of tub and showering packages. Moen brands include ShowHouse™ by Moen, Creative Specialties International® and the Cleveland Faucet Group®. Moen is part of Fortune Brands®, Inc. (NYSE: FO, http://www.fortunebrands.com) Home and Hardware group. For more information, visit http://www.moen.com.

Wyse Advertising is one of the Midwest’s largest and oldest independent agencies with full-service advertising, brand strategy, sales promotion, collateral design, direct marketing, research, interactive services, media buying, and public relations resources. Wyse is agency partner to more than thirty regional, national and international accounts including Sherwin-Williams Stores, the retail division of Marathon Ashland Petroleum, Royal Appliance, National City Bank, The Timken Company, Mead School & Office Products Division, Carrier Transicold, Kelly Services, Rockwell Automation, Champion Spark Plugs and Fairfield Resorts. For more information, visit http://www.wyseadv.com.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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High Performance Parts

Modumetal to Manufacture Discrete Metal Parts for Defense Logistics Agency (DLA)

Seattle, WA (PRWEB) July 23, 2008

Modumetal, a pioneering company with breakthrough technology in the area of advanced nanolaminated steels and composites, announced today that it has been selected under competitive bid to manufacture discrete metal parts for the U.S. Defense Logistics Agency (DLA). This effort follows Modumetal’s successful Phase I demonstration of its low-cost, high performance part manufacturing capability.

This multi-year contract is focused on the delivery of discrete land vehicle and propulsion system parts to the U.S. military at costs equivalent to or less than the conventional composites that are currently used or anticipated. The process of Modumetalization™ is a ground-breaking enhancement to discrete part manufacturing. It eliminates production inefficiencies, reduces transportation requirements associated with traditional steel production and, of increasing importance, it reduces the cost of composites. At the same time, Modumetal achieves structural and high temperature performance, through its nanolamination process, that has never before been realized with conventional alloys and metal composites.

Christina Lomasney, Modumetal CEO, emphasized that the competitive DLA award represents a significant step in the Modumetal “revolution”.

“Modumetalization makes cost-effective, ultra-high performance parts possible, while skipping multiple steps in existing steel, alloy and composites manufacturing processes. Modumetal ultimately holds the potential to revolutionize the production of steel in the United States and around the world.”

Modumetal is a pioneer in advanced, nanolaminated steel and composites design and production for military, consumer and transportation applications. Modumetal is actively involved in part design for military armor, land vehicle and automotive suspension systems and propulsion system applications. For more information, please visit http://www.modumetal.com.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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The Internet gets such a large amount of publicity in our times that many people tend to forget that the radio still enjoys a much larger audience than the Internet throughout the world. Radio advertsing in Leeds can thus still be your best way to reach a large audience at an affordable price. Let us have a brief look at the many benefits of radio advertising.

Targeting your advertisements: It’s certainly not only with the Net that you can target your advertisements. With a radio advertisement you can very accurately target your ad to a specific audience. There are numerous radio stations to choose from. Most of them are already targeted at specific audience groups. Choosing the correct time slot can further fine tune your campaign to reach a particular group of people.

A major difference between radio ads and the world wide web is of course that, although audio and video are used widely on the Net, the predominant medium of communication is still visual. The fact that the radio makes use of audio could mean that your message will be remembered by your audience for a much longer time. You can also easily reach a visually impaired audience.

Another advantage of radio advertising is that radios are mobile. People can and do take them wherever they go. If you time your ad to coincide with peak traffic periods, for example, you are likely to have a captive audience listening to their radios on the way to work.

The Net has made such dramatic inroads in developed countries that we tend to forget than more than eighty percent of the world still does not have Internet access. If your audience is people living in remote country villages or less developed areas of the world, wireless ads might be your best option. There is virtually nowhere in the world where someone can’t listen to the radio, even though it might only be shortwave.

Something else that many people do not take into account when planning their advertising campaigns is that across the globe there are still more than a billion people who can not read or write. The Internet and the written media can not access these people. The only way in which to get your message across to them is by using the radio. This is why Radio advertsing in Leeds can often be your most sensible option.

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